Introducing the Communications Committee
Melissa Wharton, Thread
With over 20 years of experience in corporate, specialising in Human Resources & Talent Acquisition, Mel decided to start her own business venture in 2016. She is the Founder of Thread, a professional mentoring app that connects mentors with mentees - "think Tinder meets LinkedIn".
Before joining the CACC, Mel previously sat on the Women in Franchising Committee, part of the Franchise Council of Australia. Originally from Vancouver, Mel studied at Ryerson University (Toronto) before relocating to Melbourne, Australia in 2007.
The CACC is currently looking for a dedicated and passionate volunteer to lead this Committee. Ideally with a Marketing or Communications background. To discuss further please contact Mel directly at firstname.lastname@example.org
Karen Clark, Great Products Consulting
Karen is a long-term veteran of the IT industry with a career that spans four countries and three continents. Starting as a technical business analyst in Toronto, Canada to becoming a software product manager in Sydney, Australia, Karen is now the Founder of Great Products Consulting - a business dedicated to supporting non-technical entrepreneurs that want to build web or mobile products. Karen draws on her corporate and personal blogging experiences to contribute the copywriting needs of the CACC.
Ben Walsh, WE Buchan
PUBLIC RELATIONS ADVISOR
Ben has a background in sales, marketing and communication, and currently works for PR agency WE Buchan based in their Sydney office. He works with clients in the financial services, technology, and life sciences sectors, assisting them with both investor and media relations. Ben has a Masters of Commerce from Sydney University, and a Bachelor of Arts from McGill University.
SOCIAL MEDIA ADVISOR
Georgia is the Marketing Manager for HR Legal (Melbourne), a workplace relations and safety law firm. Georgia has developed and executed marketing strategies via digital, social and traditional channels for professional services firms, industry associations and not-for-profits. After completing her Bachelor of Commerce (Majors in Marketing and Management) in 2014 at the University of Melbourne, Georgia continues to be involved in activities that increase her knowledge in the latest in marketing. She has a particular interest in digital, content and social media marketing and how this interrelates and supports an organisations overall strategy, especially as society has changed and being connected globally 24/7 is normalised. She brings with her experience in managing content, targeting, paid advertising and measuring ROI via LinkedIn, Twitter, Facebook and Instagram.
Marie-Pier Rochon is a copywriter who specialises in making complicated technical topics sound simple. She has a soft spot for UX writing and technology. Previously, she did internal communications in various Government of Canada departments where she won awards for implementing newsletters and maintaining websites. She was also a Senior Community Manager for Yelp in Montreal where she focused on promoting and supporting small local businesses. Having started a freelance business to help her transition from Canada to Australia (and back!), she now writes for businesses located both in Australia and Canada.
Samantha is a communications adviser with a decade of experience in the media industry, working across federal, state and local government. Samantha has developed communications strategies, run election campaigns, managed events and coordinated stakeholder relations. Samantha has a Bachelor of Mass Communications and has worked as a journalist, writing across a variety of subjects including courts, health, politics, education and tourism. While working in politics, she completed a Master of Public Policy and Management at Monash University, studying units in business relations and politics in Italy and South America. Samantha is passionate about enhancing the Chamber’s reputation in Australia and Canada. Samantha is interested in exploring career opportunities in Canada and learning more about business operations in North America.
Veronique Proulx, BWM Dentsu
For over sixteen years in the advertising, communications and brand management world, Veronique cultivated and shaped a diverse range of brands - big and small - ranging from finance to insurance, automotive, entertainment, and humanitarian. Including, Toyota, Holden, Lego, Desjardins, Cirque du Soleil and Action Against Hunger. Working across various brand segments allowed Veronique to fine tune critical skills in account handling and management. Not to mention, giving her the opportunity to develop a natural flair of leadership, to orchestrate communications campaigns that deliver against the marketing objectives in respect with brand positioning, marketing strategies, budgets and timing.
Scott Farrell, KPMG
Scott is a Partner in KPMG Australia’s Deal Advisory – Tax team, specialising in Financial Services.